‘Effortless’ is such an emotive word.
I have found this particularly to be the case since calling my company ‘Effortless’.
As Earl Nightingale put it – ‘Opinions are the cheapest commodity on earth’.
I am always open to other views – with humility I always invite, welcome and feel immense gratitude for a wide range of opinions and thoughts. But ultimately my intuition is the only real guide; everything else is simply coming from programmed belief systems.
So what does ‘effortless’ actually mean in my context? Or more specifically, what does it NOT mean?
This is what it doesn’t mean:
It does not mean Effort-zero.
It does not mean Effort-Nil, Effort-None, Effort-Lazy.
It means Effort-LESS.
In my definition it means:
Achieving beyond what you ever thought would be possible, with a lot less effort, a lot less daily time, in a much shorter duration enabling you to spend more of your most valuable commodity (time) to do ‘life’.
After all – we all know that the most expensive thing in the world is this thing that is quite literally priceless.
Yes – time.
Nothing is more expensive than that.
Contrary to popular belief, it’s time that gives you freedom, not money.
Because without the awareness of what ‘effortless’ actually means and how to actually do it, you’re wasting your most valuable commodity – time.
And there’s nothing liberating about that.
Learning how to best manage everything by working favourably with time rather than trying to ‘manage’ time brings freedom.
Freedom from the mental chaos that consumes your time – the worries, doubts, fear, a bad relationship with the clock/diary/calendar, irritation, frustration, a ‘lack’ mentality around money, overwhelm at not earning what you really want, not feeling fulfilled, poor quality personal or professional relationships, ‘settling’ for less than what fills your heart with desire every single day. It goes on.
That’s why my main product is actually ‘Freedom’.
And that’s why my company is called ‘Effortless’.
Amen.
Guinevere