The main desire of an individual – as a human being – is to be accepted and loved.
The main desire of an entrepreneur/business owner is to make sales and earn more money.
The problem is that these two desires can be conflicting:
To achieve the first one, you may unconsciously be fearful of judgement or criticism, so you try to ‘fit in’ so that you feel validated; you don’t take too many risks for fear of failing publicly. You criticise yourself because you’re not further ahead by now, because if you were you could feel proud instead of constantly feeling you’re ‘on your way’. You live by the beliefs that have kept you safe throughout your life so far.
To achieve the second one, you need to be fearless in going after audacious goals and doing what it takes to build a sustainable business; you need to be prepared to go outside of your comfort zone and follow your intuition regardless of what other people think. You need to challenge and change the majority of beliefs you’ve held onto throughout your life.
Conflicting desires.
And the thing is – you don’t even know it.
I’ve worked with so many entrepreneurs who have this problem yet don’t realise it.
Are you one of them?
You think the problems are outside of you – the marketplace, the economy, your industry, the algorithm, the staff.
And if you think the problems are outside of you, you look in the same place for solutions – outside of you:
- You try new strategies.
- You try a new platform
- You change your marketing
- You pay for Ads
- You bring in ‘experts’
- You outsource to specialists
This results in:
- Feeling frustrated at the lack of results
- Lacking true fulfilment in your work because you just feel frustrated and stressed
- Working hard long hours to ‘try’ to grow your business resulting in a lack of true balance in your life
- Trying various strategies to make it to that next level but nothing quite works
- Feeling unsatisfied with your life at large – you want a bigger home, a different car, to travel more often, whatever it is that you feel you would have if you were further ahead.
This is one of the reasons my brand is called ‘Effortless’ – it’s not effort-zero, it’s effort-less; because when you really ‘get’ this and know how to change it, it’s a game-changer on every possible level.
Your business becomes easier.
Much easier.
I know you’ve heard the term ‘Know your worth’ a million times. You understand this intellectually, of course you do – you’re an intelligent individual.
But how do you actually DO it? Actually know your worth without needing to do all the things you’ve done in the past to be ‘loved and accepted’?
And how do you embody this in your business so that you truly stand out, and fearlessly go towards your audacious goals, firing on all cylinders?
Now there’s only so much I can share in a brief newsletter life this, but if this resonates with you, I suggest you start here:
- Who are you? What have you always struggled with? Why do you really think you’re not good enough? This isn’t about going back to childhood – this is about who you are today, right now, in your business.
- How can you build this into your brand so that you really stand out?
It’s a cliche but the answers really are not outside – they’re inside of you.
If you want to learn more do accept my invitation to register for this Thursday’s masterclass – ‘Manifestation, Redefined’ – it’s not about spirituality and ‘a la carte’ manifesting – it’s about reality creation by understanding who you are, where you want to go, and exactly why you’re not already there.
Effortlessly in your corner,
Guinevere